Project Overview
A visual merchandising system for airport retail, designed to deliver a consistent brand experience across multiple display scales.
The Challenge
• Translate brand identity into physical retail environments
• Maintain consistency across multiple display formats
• Design for high-traffic, high-visibility contexts
• Balance visual impact with functional display needs
• Ensure clarity for implementation across locations
My Role & Contribution
• Lead Designer for visual and spatial direction
• Defined overall display system and spatial composition
• Developed form and structure of display elements
• Produced 3D visualizations for design validation
• Created guidelines for production and implementation
Design Approach
• Focused on strong visual hierarchy and product emphasis
• Defined consistent language across all display formats
• Integrated lighting, material, and composition into a cohesive system
Development
• Designed multiple display types from product-level to spatial scale
• Refined structure, material, and lighting conditions
• Developed modular systems for adaptability
• Prepared production-ready drawings and guidelines
Outcome
A multi-scale retail display system implemented across airport environments.
